Electronic Arts Information Technology (EAIT) | Experience Design & Research
Led user experience research, service design, and strategy in collaboration with cross-functional disciplines from two product verticals in EAIT: Game Creation (internal product) and Creator Network (external product).
Role
Researcher
Service Designer
Strategist
Wells Fargo
Wells Fargo is a financial services company with $1.92 trillion in assets. As a consultant, I set vision and roadmaps for reimagining of banking services to resolve fraud, working across teams.
Project Type
Customer Experience
Fraud Resolution Innovation
Role
Design Research
Design Strategy
Facilitator
New User Experiences for Hyundai
Led design research and strategy, in collaboration with research team at Hyundai, including qualitative research in cities across the USA and on-site collaboration with Hyundai team. Together we ideated new user experiences based on qual/quant research, prototyped new products and services, tested with users, and presented our findings at Hyundai Headquarters in Korea.
Role
Design Strategist
Senior Designer
Facilitator
Client
Hyundai
Agency
Propelland
Audi Ecosystem Innovation Opportunities
Led design research and strategy team in collaboration with stakeholders from Audi Innovation Research (AIR).
Role
Researcher
Strategist
Designer
Agency
Propelland
"With Beats, people are going to hear what the artists hear, and listen to the music the way they should: the way I do.” - Dr. Dre
Beats by Dre
Beats Electronics is a division of Apple which produces audio products. At Beats, I led visual communication strategy in collaboration with marketing, partnership, and executive teams.
Role
Visual Communication Strategy Lead
Senior Designer
Brand Strategist
Client
Beats by Dre
Coca-Cola Research & Innovation
Led design research and strategy in collaboration with global teams at Coca-Cola.
Role
Design Strategist
Art Director
Agency
Propelland
Hypeschool
Hypeschool is a digital platform that equips students with resources to create opportunities beyond high school. Students can discover career paths, learn new skills, and build an online portfolio. Students can crowdfund college tuition scholarships using their portfolio projects as earning milestone deliverables.
Hypeschool is a Social Purpose Corporation, which means the company has the flexibility of balancing profitability with the pursuit of a social purpose.
Project Type
Innovation in EdTech
Design Research
UX Design
Role
Research Lead
Customer Development
Brand Strategy
Poshpacker (Millennial Travel Booking Site)
PoshPacker is a curated discovery and booking site that features affordable, design-driven accommodations for millennial travelers. The service showcases hand-picked, “under-the-radar” hotels and hostels that stand out for their unique character, quality, and experience.
Over the course of four months, our consulting team listened, learned, brainstormed, and developed recommendations to help PoshPacker create, capture, and deliver the value its customers seek.
Project Type
Business Model Consultation
Customer Development
Role
User Experience Research
Customer Development
Brand Strategy
Client
Poshpacker
National Park Service
The National Park Service (NPS) has served the United States of America as an advocate, protector, and steward of the nation’s natural resources and cultural heritage.NPS is responsible for more than 400 national parks, historic trails and waterways, and have a presence in almost every one of the over 3,000 counties in the nation.
As the national parks approach their second century of preservation, careful planning and considerations around environmental factors, government policy, and park usage determine the vitality of long-term goals necessary to meet the National Park Service mission. Strategic Foresight methods such as scenario planning or 2x2 method to help parks prepare for this uncertainty.
Project Type
Strategic Foresight
*Student Project
Oishi: Healthcare Innovation & Product Development
Oishi (Japanese for 'tasty') is a personalized healthcare product that supports families of children with severe food allergies. By providing a family-friendly, preventative solution that seamlessly integrates into families’ lives, parents will feel less fear and anxiety when making decisions about their child’s health and wellbeing. In turn, parents and caretakers will be able to keep children safe while educating them about their allergies.
Project Type
Innovation
Experience Design
Role
Innovation Lead
Experience Designer
Video Producer
AXIS Dance Company
AXIS Dance Company is a non-profit integrated dance repertory company founded with the mission to change the face of dance and disability through integrated performances that bring together dancers with and without disabilities. Our consultant team researched and developed an Operations Plan to aid in foundational changes needed to support a larger 3-year strategic plan created by AXIS.
Project Type
Nonprofit Operations
Systems Strategy
Customer Development
Role
Design Research
Strategy
Client
Axis Dance Company
